International Conference

Conference Tracks

The conference features multiple tracks covering diverse themes:

• Qualitative Research: Approaches and applications in behavioural finance.
• Marketing: Consumer financial behaviour, digital & green marketing.
• Human Resources: HR practices and their impact on financial decisions.
• Operations Management: Operational aspects shaping financial behaviour.
• IT and Systems: Technology and digital innovations influencing finance.
• Contemporary Issues: Emerging developments in management and economics.
• Business Informatics & FinTech: AI analytics, blockchain, and digital payments.
• Special Tracks: Proposals on topics like sustainable marketing and AI-driven insights are invited.

Paper Submission Guidelines

• Papers must be original and unpublished.
• Structured Abstract: 200–250 words (include objectives, methodology, findings).
• Full Paper: 6,000–6,500 words.
• Suggested Structure: Intro, Literature Review, Research Gap, Methodology, Findings, Contributions, Limitations.
• Formatting: A4, Times New Roman, size 12, 1.5 spacing.
• Reference Style: APA (6th edition).